Key differences between ride-hailing and ride-sharing services

Key differences between ride-hailing and ride-sharing services

Let’s understand the Key differences between Ride Hailing and Ride Sharing:

All over the world, the population is increasing which has led to an increase in production of more vehicles on the road to meet the travel needs of all. However, there are new transportation network companies who provide services to reduce the number of cars on the road.

What are Transportation Network Companies?

Transportation Network Companies are trying to become the future of public transportation. As of now, a bus, taxi, auto-rickshaw, train, or even an airplane are usual modes of public transportation. Transportation network companies provide a peer-to-peer (or consumer to consumer) transportation network, where everyday people provide rides to other people with the hope that it will reduce the number of cars on the road. Imagine a family of five individuals and if all of them have to travel in different directions, then they would each need to have a car. When it comes to transportation network companies, you can hire a car to meet your requirement.

Transportation Network Companies provide two services mainly:

Ride- Hailing:

Suppose you want to go for an interview and you need to get there in 30 minutes. You hire a driver and a car. When you opt for ride hailing service, the ride is only for you. Your rider will not stop to pick up other passengers nor will they be provided an option to book your ride. In the past you might call a taxi cab from home or waive a taxi on the road. Now you can book a ride from your app and a vehicle will arrive to pick you up.

Ride- Sharing:

Now, let’s say you are traveling to central park and you are in no particular hurry, as per the ride sharing service, other riders can share your ride since they are travelling to the same destination or in the same direction. It’s similar to carpooling but not a regular pool.

Transportation Network Companies provide both of these services and ensure you reach your destination on time. Ride sharing is the more eco-friendly way to travel, though the excess number of TNC vehicles on the road are neutralizing the gains.

The alarming rise of ride hailing:

All of us like our private space and only on very few occasions, we choose to opt for ride sharing. Most of the time, we choose to hail a ride. This eliminates the benefits of opting for Transportation network companies. Studies show that, only 20% of the personal car trips are replaced by ride hailing and another 20% has replaced the traditional taxi services. Aside from this, there is another 60% who have replaced the transit users, the bikers and the people who walk. Choosing Ride hailing over ride sharing services increases pollution and causes greater environmental concerns.

As for agencies that provide public transit services and paratransit services, it gets more difficult when they are being opted for ride hailing rather than ride sharing services. Transit Agencies are functioning on strict budgets, low staffing are seeing a huge spike in operational costs. Aside from financial challenges, transit companies need to face unique situations like responding to fixed doctor’s appointments and people unable to enter the vehicle.

How QRyde is transforming agencies from ride-hailing to ride-sharing providers?

In order to reduce operational costs, decrease our carbon footprint and offer excellent customer services to our riders, we need to operate on Ride Sharing service.

Why Ride Sharing?

QRyde transportation software ensures these rides are shared among people traveling in the same direction. This will reduce fuel costs, staffing and even improve the quality of the service. The AI algorithm of QRyde Scheduling software allows the agencies to understand the best routes, practical difficulties and passenger location through one software and helps us to optimize rides accordingly.

70% of all rides are known at least 24 hours in advance, 90% of all non-emergency medical appointments are known 24 hours in advance. 50% of an individuals rides are recurring (education, employment or medical). With this much of advance notice, the software should have the ability to better plan and better group rides for maximum efficiency.

We are in the 21st century and it’s time to upgrade. Scheduling and dispatching software reduces the number of complaints from the users, ensures the passengers are picked up on time and also increases the on-time performance. Apps like Uber and Link transit have upgraded their software to heighten user experience and try to keep the environment from being exploited. The future of the transportation ecosystem is deemed to lie in the hands of ride sharing and ride hailing.

How can transit agencies improve their marketing strategy to reach a wider audience?

How can transit agencies improve their marketing strategy to reach a wider audience?

It is well known, that transit systems are believers in walking the walk. They work non-stop to provide services and cater to the needs of mobility challenged. In that effort they seldom find time to market their efforts and their services. Yet. the pillar of every successful transit business is their ability to outreach the demographic groups they provide service to. Their marketing departments are either non-existent or comprise of one (often shared) mobility manager. In today’s world, we live in an information hungry society and there lies in a latent need for an ongoing narrative between brands and consumers. This narrative is fulfilled by marketing which allows us to understand consumer behavior which in turn allows us to create better strategies and tactics to promote a service. Having a carefully crafted marketing strategy is one of top priorities when you are running a transit operation, having said that, it ranks low in the list of priorities of a transit operation. So how do we bridge the gap?

There are a wide variety of riders who would avail public transit for their individual reason. In order to increase awareness among them, public transport advertising needs to cater to their individual needs and aspirations through various marketing channels.

The Importance of Public Transport Advertising.

Public Transport advertising plays a huge role in shaping rider perspectives and generating a greater awareness in several communities. The underlying reasons why people avail various forms of public transportation are different. From urban professionals to senior citizens, environmentalists to cost savers, everyone has a unique reason to travel. Identifying their need and channeling the advertising to capture their attention and increase their trust in the transit service.

Aside from this, every marketing strategy should also spread the value public transportation provides in terms of mobility, affordability, social responsibility and convenience.

How to Improve your marketing strategy?

There is no shortage for transit advertising agencies but the fundamental tactics everyone should adopt in their strategy are tone of communication, digital presence and community outreach. Every public transportation agency should leverage these tactics to improve their awareness amongst the riders.

Transit agencies need to level up their game in terms of staying relevant to the times by incorporating good transportation scheduling software which simplify and streamline the entire operations and help them provide excellent customer service.

Digital Presence:

We live in a digital world and it’s the age of information too, so creating a space in this world is of utmost importance for every business, not just transit. Most of us are hooked on to devices throughout the day while working and we are constantly bombarded with ads based on our interests.

  • Website: Having an aesthetically pleasing super simple in functionality website is the best investment you can have for a transit agency. It makes room for more customer satisfaction due to awareness. Your website is your visiting card and it goes a long way. Every information, booking, scheduling, everything a rider needs will be present on your website along with the agency’s mission and vision of how they can mould their perspectives of the community.
  • Social Media: Time and again Social media has proved to be a powerhouse in benefits for brands to communicate with the users. Social media allows them to be part of the user’s journey by giving them a place where they can follow, get reviews, latest news and create more trust in the brand. Social media also ensures easy and quick communication with riders and transit agencies. However there is also the risk of getting negative feedback from users in a public forum. So, many brands refuse to improve their presence fearing backlash in case something goes wrong. This doesn’t negate the positive benefits of social media in any way.

Community Outreach:

Public Transportation agencies offer affordable, dependable means of transportation to several communities of people. By hosting and participating in events and campaign drives, transit agencies are able to reach the riders and showcase their dedication to the community thus enhancing their brand image.

Over the years, there has been a lot of advancement in the world of public transportation leading to a better rider experience in terms of comfort and convenience. By adapting these strategies and benefits of each platform, transit agencies should communicate the value they can provide. We are also in an advertising revolution and to keep up with the crowd, we need to enforce the latest trends while planning.

What is paratransit software and how can we schedule a ride using it?

What is paratransit software and how can we schedule a ride using it?

Paratransit Transportation Software:

When the ADA (Americans with Disabilities Act) was passed in 1990, the whole purpose was to provide equal facilitations for the people with disabilities and protect them from any sort of discrimination. Despite this act, almost 10% of people with disabilities across all major cities and states face difficulties in several areas of public service such as transportation, construction, and even shopping for that matter. In addition to disabled folks, the percentage of senior citizens in these states is also increasing, which means more people who are motor skill challenged have impaired vision and diminishing mobility. How can we alleviate these challenges and improve mobility options for them?

What is Paratransit?

Paratransit is a demand responsive transportation system where people with disabilities and seniors are provided public transportation to get from point A to point B. People are offered fixed route bus services based on their route and each bus is fitted with ramps to accommodate people in wheelchairs. Paratransit services are also offered via smaller vans offering curb-to-curb pick and drop services for different purposes (nutrition, medical, shopping, social, education and employment).

The importance of Paratransit Services

Studies have shown that there is a steady increase in the number of people with physical functioning disabilities as years pass by. Due to their disabilities, most of these people are housebound or have limited their travel. Since conventional transportation services do not match their requirements, paratransit comes into play. Paratransit transportation now allows disabled people to reach their destinations which could be nutrition, medical, shopping, social, education and/or employment. Paratransit has also considerably reduced the risk of social isolation, depression, and premature morbidity in this population.

What is Paratransit Software?

Paratransit software is an AI-powered mobility operating system that ensures efficient operation of a paratransit system. The efficiency stems from moving more people per hour, while honoring the appointments and travel time guidelines. Paratransit demand is more predictable than on-demand services, wherein 70% of the demand is known to riders 24+ hours in advance. Giving them the option to book their rides in advance (e.g. medical) and if recurring (e.g. nutrition, social, education, employment) allows the scheduling software to better optimize rides on available resources. On the day of travel the software collects real time location information from tablets/smartphones, and uses the data to adapt the on-road schedules to changes influenced by traffic, cancellations, no-shows, and other operational issues. Paratransit management software is equipped with an advanced scheduling engine that continuously advises drivers on changes to their routes, allowing the dispatchers to handle driver and passenger incidents, as well as other disruptions that happen in course of the day.

How does paratransit scheduling and dispatching software work?

Step 1: The passenger books a trip with a paratransit trip provider.

Step 2: AI engine in the software considers other reservations on the same date and on the same route after which using an algorithm, comes up with the most optimized and cost-effective assignment of the trip to a driver segment.

Step 3: Drivers load their daily work orders (manifests) on their tablets and proceed to perform pickups and drop-offs.

Step 4: A passenger gets an alert (via voice or smart phone) with the real time location of the vehicle and allows them to track the movement and identify the exact time and place of the pickup.

Step 5: Trip can be monitored on the dispatch screen, until the passenger is dropped off at desired location.

How does paratransit software help transportation providers?

Paratransit scheduling and dispatching software optimizes the entire transportation journey for riders and providers.

Passengers:

  • Booking and reservation process is simplified and available 24×7
  • Timely alerts and notifications to avoid confusion – via voice, text, email
  • Real-time tracking of rides using AVL on mobile phone or desktop
  • Simplified payment systems
  • Safe and reliable travel times

 

Providers:

  • Automatic generation of schedules and driver manifests (work orders)
  • Easier to schedule trips during external disruptions such as bad weather or vehicle breakdown
  • Increase efficiency due to reduced human error
  • Eliminate dispatcher-driver communication for location checking due to continuous feedback on location as well as arrival and departure tracking
  • Provide quality service with a convenient oversight of operations

Request a Demo to learn how Paratransit Software can help your business. You can check out this page to understand the benefits and features offered.